Concept preview
Tekko Autopilot
Your inventory posts itself.
Autopilot is the productized shape of a pipeline already running in production: inventory in, a month of Instagram content out, with nobody watching a publish button. It is not a shipping product yet. Walk the loop below, then talk to us about early access.
The pipeline
Six stages, one loop.
Click a stage, or tab to it and press Enter, to see what happens there. The loop walks itself every few seconds until you take control.
Stage 1 of 6 · Inventory sync
Every run starts by reading the shop's own source of truth: a Shopify catalogue, a Tekko Bench inventory, or a spreadsheet used as one. No one re-types a product list into a separate marketing tool.
Inputs
The shop's store or inventory system (Shopify Admin API, Bench catalogue export, or a maintained sheet).
Outputs
A normalised product feed: SKU, price, photos, and availability, ready for the next stage.
From the real build. This is the same sync that runs daily against ReWrist's live Shopify catalogue and Rekord Room's inventory. Nobody exports a CSV by hand.
Stage 2 of 6 · Image prep
Raw product photos get subject masking and background cleanup, then get cropped into the frame ratios Instagram actually wants: square and vertical, feed and story.
Inputs
Raw product photos from the inventory sync.
Outputs
Masked, cropped image sets ready for carousels, stories, and reels.
From the real build. The masking step runs near zero cost in production, with an automatic fallback so a failed mask never blocks a post from going out.
Stage 3 of 6 · Content generation
Prepped images become finished posts: carousels, stories, and reels. Reels are rendered as cinematic pan-and-zoom video straight from still photos, no video shoot involved, paired with licensed 30-second music previews and tiered by product price so the feed doesn't repeat the same handful of pieces.
Inputs
Prepped images, product copy, and price tier from earlier stages.
Outputs
Finished carousels, stories, and reels, captioned and ready to schedule.
From the real build. This is the stage that turns a single product still into a 30-second reel with pan-and-zoom, crossfades, and matched music, entirely without a camera crew.
Stage 4 of 6 · Scheduling
Instead of deciding what to post each morning, a whole month's calendar is pre-generated in one batch: a mix of carousels, stories, and reels a day, tuned to what each shop's catalogue and audience actually need.
Inputs
The finished content library and each shop's posting cadence.
Outputs
A month-long content calendar with randomised daily posting windows.
From the real build. This pipeline generates a full month of Instagram content for both of Tekko's own shops in one batch, not a day-by-day scramble.
Stage 5 of 6 · Publishing
Scheduled posts publish straight to Instagram through the official Meta Graph API. No one opens the Instagram app, no one taps publish by hand.
Inputs
The scheduled content queue.
Outputs
Live posts, stories, and reels on the shop's Instagram account.
From the real build. Publishing runs on non-expiring system tokens after an earlier build on 60-day tokens died silently mid-cycle. Nobody has to remember to renew anything.
Stage 6 of 6 · Learn and loop
Once posts are live, engagement, what got saved, what got reach, feeds back into how the next month's content mix gets weighted. That decision loops back into stage 3, content generation, which is why this diagram is a loop and not a line.
Inputs
Engagement signals from the previous month's published posts.
Outputs
An adjusted content mix for the next batch, fed back into content generation.
From the real build. This loop has run for both of Tekko's own shops since launch: nobody sits down each month to manually decide what gets made next.
Why this exists
Small shops die on manual posting long before they die on demand. Photo editing, copywriting, video, and a daily schedule across three post formats is a full-time job on top of the job of actually running a shop.
The owner becomes the bottleneck. The moment they get busy with orders, repairs, or life, the feed goes quiet, and a quiet feed on Instagram reads as a shop that closed. Autopilot exists so the feed keeps running whether or not anyone remembers to post that day.
We are not describing a plan. This exact loop runs today, in production, for two shops we own and operate: ReWrist, a watch shop, and Rekord Room, a vinyl shop. Autopilot is that pipeline, made available to other shops.
Built on the same engines as
Early access
Autopilot is a concept preview, not a purchasable product yet. We are looking for a small number of shops to run it against next, tuned to their own catalogue and posting cadence. If a quiet Instagram feed is costing you sales, join the waitlist and we'll talk it through.
Want to see it running on your catalogue?
Tell us what you sell and where. We'll tell you plainly whether Autopilot fits your shop yet.